Pudding Row confounds all the rules of running a successful food businesses, simply because it conforms to the most important commandment in the food bible: Be The Best.
Dervla and Johny are the best, and they are their best, and what they do is the best. This means that the confounding thing about Pudding Row – its off-the-chart, miles-from-anywhere location – is simply not an issue for the people who want to eat Pudding Row food. If you want PR food then you will travel any distance, or you will ask for the food to be delivered anu distance – because you want thesebeautiful things in your life. You want the bagels, and the granola, and the caramel squares, and the crunchie doughnuts, and the butterscotch buns, and the jam and the cakes, because they are unlike anyone else’s cooking. And you want to visit the PR Grocer because its not like any other food store. And that’s what Johny and Dervla do: they are the best, all the time.