Phlok - Social Marketing in the Food Business: by Caroline Byrne
There's a new social medium making waves, and it's Irish-owned, based in Ireland and conceived entirely with Irish businesses in mind. Like many business owners, creator of Phlok (that's what it's called) Paul Graham found social media to be time consuming, hard to measure in terms of the return on this investment of time, yet a burden that's unavoidable for any consumer-facing business.